The era of the book superstores, with their big windows and welcoming tables stacked high with books, has gone into decline. Many of the country's most enthusiastic readers have already switched to less-costly digital books. Amazon customers now buy more Kindle titles than hardcovers and paperbacks."
'via Blog this'
Len Edgerly, podcaster of "Kindle Chronicles" invited me to join him in his conference presentation in Utah on ebooks. I used google Plus "hangouts" to speak and answer questions. It was a fun experience. Check out a recording on of his sessions at the conference: http://www.thekindlechronicles.com/2011/08/13/2247/
Today Amazon launched an HTML5 browser version of its market leading eReader application, Kindle. Called Kindle Cloud Reader, it's a direct response to the 30% cut of sales that Apple now takes from in-app purchases and subscriptions via iOS apps. The 30% Apple toll hits businesses like Amazon hard, because the margins on book sales are slim enough as it is.
The HTML5 Kindle site appears to be optimized for the iPad. It's accessed from the Safari browser in the iPad, so it routes around Apple's App Store. That means Amazon doesn't need to give Apple 30% of an eBook sale. Because the HTML5 site is very close to the functionality of the iPad Kindle app, this is going to have huge ramifications for Apple. Yes, Apple's walled garden has just been structurally weakened. I'd go as far as to say that it's a matter of months, not years, before Amazon pulls its iOS Kindle app from the App Store.